Tag Archives: SEO

Google is sending out warnings…

Google is warning Webmasters about “artificial” and “unnatural” links. What this means is Google is cracking down on poor methods to develop back links to your website. Often times companies that promise to get you hundreds and thousands of backlinks, do this through inexpensive and often black hat companies.

Why is this an issue? If You have in the past used a less than reputable SEO company, they may have used this strategy on your behalf. If you have received this warning and even if you havnt, make sure you are not actively engaging in this kind of practice. You should be getting back links by providing good content and a resource to your clients and others on the internet. Its slow growing, but in the end, you will outperform your competition.

Copy of the warning google is sending out:

“Dear site owner or webmaster of ….

We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines.

Specifically, look for possibly artificial or unnatural links pointing to your site that could be intended to manipulate PageRank. Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes.

We encourage you to make changes to your site so that it meets our quality guidelines. Once you’ve made these changes, please submit your site for reconsideration in Google’s search results.

If you find unnatural links to your site that you are unable to control or remove, please provide the details in your reconsideration request.

If you have any questions about how to resolve this issue, please see our Webmaster Help Forum for support.

Sincerely,

Google Search Quality Team”

Reviews and Gold Stars

Gold Stars have long been associated with doing good things. In school, a teacher might use a Gold Star as a way of grading a project or making a student feel like they did a great job. Even today, Gold Stars are a way to reward you and your practice with more business.

Mediative, came out with an eye-tracking study that was designed to follow the behavior of someone utilizing Google’s search engine. It found some pretty straight forward information like how people will read from left to right and then go down and follow the same pattern. What Mediative also discovered was something that we SEO nerds have been preaching for a while. Those gold stars that Google gives out for businessines with good reviews can help a listing that may not be that high.

The study showed that people when searching through local businesses will ignore listings without any stars and go to the next listing with a minimum of 3 stars. We always knew that some people will ignore listings without reviews, but this is the first time I have heard that 3 Stars is the number to hit (at a minimum). This happened in nearly every example in the study.

Bottom line? If you are in a competitive area, and you don’t have 3+ Gold Stars – you are missing out on quite a bit of business.

Reviewing the Basics of Veterinary Websites

Some of this is review for most of you, but those new visitors – checkout my video blog for basics of having a good Website.