If you have ever consulted with me, you know that I stress tracking results. Google Analytics is a free service from Google that can be integrated into your website to really analyze your traffic. My favorite data that can be collected is keywords that visitors found you on search engines with. Anyhow, the main point of this blog posting is to discuss if you need to ugprade from a free version to the new premium version.

Whats included with the new Google Analytics?

• Processing for up to a billion hits per month (the current cap is 10 million)
• Dedicated Account Management
• 50 Custom Variable Slots
• Live and Webinar Training

So, whats the cost? $150,000 for US residents.

Yes, you read that correctly. Analytics Premium was not intended for small web presences like what we find for practices. It was designed for major corporations or companies that do all of their business through the internet (and a lot of it).

Conclusion: No, you do not need Analytics Premium.