It wasn’t that many years ago that Yahoo was the dominant search engine. In a short span it has gone from the top to the very bottom. Today, Yahoo acknowledged that they will be laying off an additional 2,000 workers. This news confirms for most of us that Yahoo is stepping out of the “search” game. They have already handed off their search business to Microsoft and have almost no direction.
Yahoo is nearly irrelevant as far as Veterinarians should be concerned. This shouldn’t be much of a surprise considering that Bing has been delivering search results and advertising for Yahoo since 2009. This should serve primarily as a reminder for Veterinarians that just because today they rank well – doesnt mean they can be complacent and rest on their laurels. Marketing is a continued effort and as things change online (and they do!) you need to stay ahead of those changes.