When building a brand, it is often recommended to protect your business by registering negative domain names. For example, Microsoft owns MicrosoftSucks.com. This is called a defensive registration. The idea is simple, beat your competition or unhappy clients to the punch so they cant put up negative websites. This isnt a common practice for Veterinarians, but I am starting to see it a little bit more than I used to. The question has been coming up, should we be worried about the new .xxx domain names.
The answer is No. Right now a .xxx domain registration costs about $100 per year. The odds of someone else registering it are pretty slim as a Veterinary practice. In addition, it is barely widespread that anyone would look for or type in .xxx into their browsers. For the time being, I am recommending holding off on registering any .xxx and take a wait and see approach.