Often times, businesses who setup a Facebook page either set it up several years ago or have since set it up incorrectly. Facebook offers a different kind of interface for businesses called Fan Pages. Im sure you have seen those “likes” and “Check-Ins” around town. Facebook’s Fan Page allows for a different kind of interaction, one that is more beneficial for a Vet practice then a traditional user page. Best of all? Its free.
Benefits:
- Community Building
- Search Engine Optimization
- Analytics
- Customized Communication
Out of all of the benefits of a Fan Page, my favorite is going to be the SEO aspect. Utilizing a strong fan base and pointing it in the right way to your business helps improve your online exposure. Fan Pages help you share information with your clients and if you consider your Social Reputation and Social Shares, it has a strong implication on how successful your website will perform. Encourage your users to repost your comments, encourage them to check-in, and most importantly, Convert your regular page to a Fan page!